Write ads in your audience's actual words

ADWERK mines reviews, Reddit threads, forums, and social comments to find the exact language your customers use — then builds ad copy that sounds like them, not like marketing.

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How Voice of Customer Mining works

Source collection

ADWERK scrapes product reviews, Reddit threads, forum posts, Amazon reviews, and social comments related to what you sell.

Language pattern extraction

NLP identifies the recurring phrases, pain points, objections, desires, and emotional triggers your audience uses when they talk about their problems.

Insight clustering

Problems, desires, objections, and triggers are grouped, weighted by how often they come up, and organized into patterns you can actually use.

Ad copy generation

Every headline, hook, and primary text is built from real customer language. Your ads sound like your audience — because they came from your audience.

Why this changes the game for your ads

Higher click-through rates

When your copy uses the exact words your customers use, they stop scrolling. We typically see CTR improvements of 30-50%.

Better conversion rates

Ads that address real pain points in real language convert better. It's not complicated — it's just hard to do manually at scale.

Faster creative testing

Instead of staring at a blank doc trying to write ad copy, ADWERK generates variants from a library of real customer expressions. 20 tests in the time it used to take 2.

An unfair advantage

Your competitors are writing generic ad copy. You're writing in your customer's voice. That edge compounds over time.

VoC Mining FAQ

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